In addition to thrilling matches, the Expo, held at the International Congress Center, is an integral part of IEM. Thanks to the opportunity of free admission, it attracts crowds of esports fans. At the Expo, exhibitors present various booths and games, including racing titles. Although simracing is still a niche among the main esports titles, it is gaining popularity during IEM. During the previous edition, the ESL R1 zone attracted particularly high interest, and during this year's edition, participants could try their hand at three booths.

Next Level Racing provided two opportunities to drive in the game Rennsport, where enthusiasts could test their skills on the Hockenheimring track. Heineken set up the Player 0.0 zone, where participants could compete in the game F1 23 on the QS-V20 simulator and vie for a trip to the Italian Grand Prix and a meeting with Max Verstappen. RTV Euro AGD, in cooperation with Logitech, offered the largest Free2Play zone, where visitors could test the latest version of Forza Horizon.
Despite the absence of ESL R1 in the Rennsport game, IEM 2024 still attracted many esports fans. Year after year, more exhibitors provide advanced setups for simracing enthusiasts. Simracing is developing dynamically, and each edition of IEM brings new initiatives and opportunities for esports fans.

See you at IEM! Let's keep our fingers crossed for the further development of simracing and esports!